Hotels in Jurmala

Jurmala: Where Serene Shores Embrace Nature's Playground

Discover Jurmala, Latvia's enchanting seaside gem, where golden sandy beaches meet lush natural parks. Just a short ride from Riga, this vibrant coastal city is famed for its tranquil atmosphere and elegant wooden architecture. Stroll along the picturesque Jurmala Beach, indulge in rejuvenating spa treatments, or explore the fascinating exhibits at the Jurmala City Museum. For adventure seekers, the nearby theme park offers fun for all ages. With its stunning seaside views and charming boutiques, Jurmala is the perfect destination for romantic getaways or family holidays, promising unforgettable memories in a serene setting.

Things to do in Jurmala

Jurmala boasts stunning sandy beaches, lush forests, and tranquil parks, making it an ideal getaway for nature lovers. Enjoy rejuvenating spa treatments, indulge in boating or fishing on the serene waters, and embrace the thrill of cross-country skiing in the winter. It's a perfect blend of relaxation and adventure!

• Jomas StreetOpens in a new window – Stroll down Jomas Street, the vibrant heart of Jurmala. This lively promenade is lined with charming shops, cafes, and restaurants, making it an ideal spot to enjoy a leisurely day. Take in the beautiful architecture that reflects the city's seaside charm, and don’t forget to stop by the various local boutiques to find unique souvenirs. As you explore, you’ll be drawn to the inviting atmosphere, perfect for relaxing and soaking up the sun. The proximity to stunning beaches means you can easily switch from shopping to sunbathing with just a short walk. Whether you're grabbing a bite to eat or simply enjoying the sea breeze, Jomas Street is a must-visit destination that showcases the best of Jurmala's vibrant culture and scenic beauty.

4 tips for savvy savings when booking a hotel in Jurmala

1. Book for the cheapest times: The most affordable period to visit Jurmala is from January to March, when hotel prices tend to be lower. For a thorough exploration of the region's key landmarks, cultural sites, and natural beauty, a stay of at least 2 to 3 days is recommended. During this time, visitors can enjoy budget-friendly activities such as relaxing at spas, unwinding on the beach, visiting historical monuments, and exploring the picturesque gardens and natural parks. This timeframe offers great value for money, allowing you to fully appreciate Jurmala's rich history and stunning landscapes while keeping expenses on a budget.
2. Look for last-minute deals on Hotels.com: To discover last-minute deals to Jurmala, visit the DealsOpens in a new window or Last-Minute Deals sections on Hotels.com, where you may find discounted rates on hotels as your travel date approaches. You could also enable email alerts or push notifications to stay updated on flash sales and exclusive promotions, helping you secure the best prices. Additionally, the Smart Shopping feature in the app serves as a comparison tool, allowing you to evaluate hotel prices and amenities. This way, if prices drop or rooms become available, you’ll be among the first to know, making it easier to seize a last-minute getaway.
3. Be flexible with dates: Prices can fluctuate depending on factors such as the hotel's location, star rating, and the time of year, so being flexible with your travel dates may help you secure a more cost-effective stay in a Jurmala hotel. For those in search of distinctive accommodations, boutique hotels often provide a more personalised experience and may offer better value. When you book through Hotels.com, we will inform you whether the price for your chosen dates is above or below the average. If the price leans towards the higher end, we will recommend alternative dates that could help you secure a more favourable rate.
4. Consider your location: Hotels near the city centre usually tend to be more expensive; however, with Jurmala's superb public transport links, you may discover a more affordable independent hotel further afield that is still well connected. For those keen to explore alternative, less crowded neighbourhoods or even lesser-known nearby towns, there is often excellent value for money to be found. Opting for these alternative destinations could provide a more authentic and budget-friendly experience.

Best time to go to Jurmala

Jurmala experiences its lowest average temperature in January, at 27.3°F (-2.6°C), while July is the hottest month, with an average temperature of 65.5°F (18.6°C). August is typically the wettest month. If you’re looking to soak up the lively atmosphere in Jurmala, June to August are the peak months to visit, bustling with fellow travelers. During this peak period, the weather is mostly sunny, with light rainfall. However, if you prefer a more relaxed experience, October to December are perfect for a quieter getaway, marked by light rainfall and mostly cloudy to very cloudy conditions.