I'm sure there are some people, mostly people under 30, who probably think this place is great. For us, though, it felt like a dystopian nightmare designed by some lunatic twenty-something who thinks "self-service" everything is an amenity rather than a strategy to minimize labor costs and scrape as much data out of everyone as possible. You have to check in using a sixteen step process on an iPad even though there's a person standing right there who could do the same thing and give you your key in two seconds. Logging onto the free wifi requires that you give them an email address and agree to receive spam for the rest of your life, and climate controls in the room, which are accessed through another iPad, don't even have numbers. Plus the beds require that you pole vault onto them. True, you can make the lights in the room flash in multiple colors (woo hoo). But other than that the whole facility is basically a glorified WeWork space with capsule motel attached to it. Bottom line: it's clearly a "concept," just not a very good one in my estimation. Maybe it could pass as "quirky" in Amsterdam where space is at a high premium. In the US, however, it just seemed long on gimmicks and short on actual service.