W Florence is just 4.3 mi (7 km) from the airport and offers a shuttle (available 24 hours). After visiting the 24-hour fitness centre for a workout, you can grab a bite to eat at one of the 2 restaurants or unwind with a drink at one of the 3 bars/lounges. This luxurious hotel is also within a short 10-minute walk of Piazza di Santa Maria Novella and Central Market. Public transportation is only a short walk: Unità Tram Stop is steps away and Valfonda - Stazione Santa Maria Novella Tram Stop is 3 minutes.
Piazza Dell'Unita Italiana 3/4, Florence, FI, 50123
What's nearby
Piazza di Santa Maria Novella - 2 min walk - 0.2 km
Basilica of Santa Maria Novella - 2 min walk - 0.2 km
Via de' Tornabuoni - 3 min walk - 0.3 km
Central Market - 5 min walk - 0.5 km
Cathedral of Santa Maria del Fiore - 6 min walk - 0.6 km
Getting around
Peretola Airport (FLR) - 26 min drive
Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
Florence Santa Maria Novella Station - 5 min walk
Porta al Prato Station - 16 min walk
Unità Tram Stop - 1 min walk
Valfonda - Stazione Santa Maria Novella Tram Stop - 3 min walk
Alamanni - Stazione Santa Maria Novella Tram Stop - 5 min walk
Airport shuttle (surcharge)
Restaurants
Caffè Alinari - 2 min walk
Lorenzo de'Medici - 2 min walk
Alibi Craft Beer & Kitchen - 2 min walk
Panino Mondiale - Specialità Lampredotto - 3 min walk
giaogiao stazione firenze - 2 min walk
About this property
W Florence
W Florence is just 4.3 mi (7 km) from the airport and offers a shuttle (available 24 hours). After visiting the 24-hour fitness centre for a workout, you can grab a bite to eat at one of the 2 restaurants or unwind with a drink at one of the 3 bars/lounges. This luxurious hotel is also within a short 10-minute walk of Piazza di Santa Maria Novella and Central Market. Public transportation is only a short walk: Unità Tram Stop is steps away and Valfonda - Stazione Santa Maria Novella Tram Stop is 3 minutes.
At a glance
DONE
Hotel size
119 rooms
DONE
Arriving/Leaving
Check-in start time: 6:00 AM; check-in end time: anytime
Minimum check-in age – 18
Check-out time is noon
DONE
Special check-in instructions
This property offers transfers from the airport (surcharges may apply); to arrange pick-up, guests must contact the property 72 hours prior to arrival, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification, and other arrangements must be coordinated with the property prior to arrival
Information provided by the property may be translated using automated translation tools
DONE
Required at check-in
Credit card, debit card or cash deposit required for incidental charges
Government-issued photo ID may be required
Minimum check-in age is 18
DONE
Pets
Pets allowed (dogs and cats only)*
Service animals welcome
WIFI
Internet
Free WiFi in public areas
Free Wi-Fi in rooms (speed: 500+ Mbps (good for 6+ people or 10+ devices))
LOCAL_PARKING
Parking
Secured covered on-site valet parking (EUR 60 per night)
Off-site parking nearby (EUR 45 per night; booking required)
DONE
Transfers
Airport shuttle on request (available 24 hours a day)*
DONE
Other information
Smoke-free property
Property amenities
Food and drink
Continental breakfast (surcharge) each morning 7:00 AM–11:00 AM
2 restaurants
3 bars/lounges
Coffee shop
Coffee/tea in a common area
24-hour room service
Snack bar/deli
Water dispenser
Travelling with children
Children's books
Bed rails
Pushchair
Services
24-hour front desk
Concierge services
Tour/ticket assistance
Dry cleaning/laundry services
Luggage storage
Wedding services
Multilingual staff
Porter/bellhop
Facilities
Safe-deposit box at front desk
Communal living room
24-hour fitness centre
Lockers available
Reception hall
Accessibility
Braille/raised signage
Lift
Accessible airport shuttle
Area rugs in room
Hardwood flooring in room
Room amenities
Be entertained
50-inch LCD TV
Digital TV channels
Home comfort
Air conditioning and heating
Minibar
Espresso maker
Electric kettle
Bathrobes and slippers
Sleep well
Hypo-allergenic bedding
Down duvet
Turndown service
Premium bedding
Pillow-top mattress
Free cot/infant bed
What to enjoy
Heated floor (bathroom)
Freshen up
Private bathroom
Bidet
Soap and shampoo
Hairdryer
Towels
Toothbrush and toothpaste
Toilet paper
Stay connected
Desk
Complimentary wireless Internet access (speed of 500+ Mbps (good for 6+ people or 10+ devices))
Desk chair
Food and drink
Free bottled water
More
Daily housekeeping
In-room safe
Connecting/adjoining rooms available
Guidebooks/recommendations
Local maps
Special features
Dining
Tratto – On-site restaurant.
Akira Back – On-site restaurant. Open daily.
W Lounge – On-site lobby lounge. Open daily.
Zefiro – On-site rooftop bar. Open daily.
W Lounge Courtyard – On-site bar. Open daily.
Fees & policies
Mandatory fees
You'll be asked to pay the following charges by the property at check-in or checkout. Fees may include applicable taxes:
A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.
Optional extras
Continental breakfast is offered for an extra charge of approximately EUR 38 per person
Airport shuttle service is offered for an extra charge of EUR 130 per vehicle (one-way. Maximum occupancy 4)
Children & extra beds
Rollaway beds are available for EUR 100.0 per night
Airport shuttle service for children up to age 18 costs EUR 130 (one-way)
All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Pets
Service animals exempt from fees
Pets are allowed for an extra charge of EUR 132 per accommodation, per stay, plus a one-off cleaning fee of EUR 132
Parking
Covered valet parking costs EUR 60 per night
Parking is available nearby and costs EUR 45 per night (164 ft away)
Policies
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room.
The property has connecting/adjoining rooms. These are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
This property accepts credit cards, debit cards, mobile payments and cash.
Credit cards accepted: Visa, Mastercard, American Express, Discover, Diners Club, JCB International, Union Pay
This property reserves the right to pre-authorise the guest's credit card prior to arrival.
Cash transactions at this property cannot exceed EUR 5000 owing to national regulations. For further details, please contact the property using information on the booking confirmation.
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott).
Property Registration Number IT048017A1XL81K7ZV
National rating
This property has received its official star rating from the local rating authority.
Also known as
W Florence Hotel
W Florence Florence
W Florence Hotel Florence
Frequently asked questions
Are pets allowed at W Florence?
Yes, cats and dogs are welcome. There's a charge of EUR 132 per accommodation, per stay. Service animals are exempt from fees.
Is parking offered on site at W Florence?
Yes. Valet parking costs EUR 60 per night.
Is an airport shuttle service offered by W Florence?
Yes, an airport shuttle is available. The charge is EUR 130 per vehicle one-way.
What are the check-in and check-out times at W Florence?
Check-in start time: 6:00 AM; check-in end time: anytime. Check-out time is noon.
What is there to do at W Florence and nearby?
W Florence has 3 bars and a 24-hour fitness centre.
Are there restaurants at or near W Florence?
Yes, there are 2 on-site restaurants.
What's the area around W Florence like?
W Florence is a short 1-minute walk from Unità Tram Stop and 2 minutes' walk from Piazza di Santa Maria Novella.
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Reviews
W Florence Reviews
9.2
Wonderful
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.4
Cleanliness
8.6
Amenities
9.0
Staff & service
9.0
Property conditions & facilities
Reviews
Verified
10/10 Exceptional
30 Aug 2025
Staff was friendly, very hospitable,
Jakyra
Jakyra, 1-night trip
Verified
8/10 Very good
30 Jan 2026
Great location. Superb staff. Comfortable beds.
Room a little small.
Wish the lobby bar had a better vibe.
Overall a very enjoyable stay.
Ka Lee
Ka Lee, 2-night trip
Verified
10/10 Exceptional
24 Nov 2025
The Staff and Hotel were the best! The location of the hotel is fantastic!
Terrence
Terrence, 3-night trip
Verified
6/10 Good
7 Nov 2025
Room temperature was not comfortable and noisy.
Dino
Dino, 9-night trip
Verified
10/10 Exceptional
26 Nov 2025
Hotel extremamente novo com staff super dedicado e solicito.
Academia excelente, ótimo restaurante, quarto espaçoso e confortável.
José Augusto
José Augusto, 6-night trip
Verified
10/10 Exceptional
18 Nov 2025
Hotel excelente, instalações novas, café da manhã sensacional e ótima localização. O atendimento tambem era muito bom.
Em questão de preço achei um pouco elevado, o justo seria em torno de 20 a 30% a menos.