Immerse yourself in the heart of Historic Center - Downtown at Floren Luxury Hotel. Savor a daily manager's reception, unwind with coffee/tea in the lobby, and enjoy a free breakfast buffet. With helpful concierge services and high-speed WiFi, this luxury hotel is perfect for your Italian getaway.
Piazza di Santa Maria Novella - 2 min walk - 0.2 km
Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
Ponte Vecchio - 6 min walk - 0.6 km
Piazza del Duomo - 6 min walk - 0.6 km
Uffizi Gallery - 9 min walk - 0.8 km
Getting around
Florence Airport, Peretola (FLR) - 25 min drive
Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
Florence Santa Maria Novella Station - 6 min walk
Porta al Prato Station - 18 min walk
Unità Tram Stop - 3 min walk
Valfonda - Stazione Santa Maria Novella Tram Stop - 5 min walk
Alamanni - Stazione Santa Maria Novella Tram Stop - 6 min walk
Restaurants
Starbucks - 1 min walk
giaogiao stazione firenze - 1 min walk
Banki Ramen - 1 min walk
Ciro & Sons - 2 min walk
Lorenzo de'Medici - 2 min walk
About this property
Floren Hotel
You'll be in a fantastic location at Floren Hotel, just a 5-minute walk from Basilica of Santa Maria Novella and Piazza di Santa Maria Novella. You can unwind with a drink at the bar/lounge, and the coffee shop/cafe is the perfect spot to grab a bite to eat. This luxurious hotel is also within just a 10-minute walk of Cathedral of Santa Maria del Fiore and Ponte Vecchio. The property is just a short walk to public transportation: Unità Tram Stop is 3 minutes and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.
At a glance
DONE
Hotel size
33 rooms
Arranged over 7 floors
DONE
Arriving/Leaving
Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Minimum check-in age: 18
Check-out time is noon
Late check-out subject to availability
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
Minimum check-in age is 18
DONE
Pets
Pets not allowed
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms (speed: 100+ Mbps (good for 1–2 people or up to 6 devices))
LOCAL_PARKING
Parking
Onsite valet parking (EUR 50 per day; includes in/out privileges)
DONE
Other information
Smoke-free property
Property amenities
Food and drink
Free buffet breakfast each morning 7:00 AM–11:00 AM
Free WiFi (speed of 100+ Mbps (good for 1–2 people or up to 6 devices))
Smartphone with 4G data speed, unlimited free calls and unlimited data usage
Electrical adapters/chargers
Food and drink
Meal delivery service
Free bottled water
More
Daily housekeeping
In-room safe (laptop compatible)
Guidebooks/recommendations
Local maps
Restaurant dining guide
Fees & policies
Mandatory fees
You'll be asked to pay the following charges by the property at check-in or check-out. Fees may include applicable taxes:
A tax is imposed by the city: EUR 8 per person, per night, up to 7 nights
Optional extras
Early check-in can be arranged for an extra charge (subject to availability)
Late check-out can be arranged for an extra charge (subject to availability)
Hosted evening meal costs EUR 120
Children & extra beds
All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Parking
Valet parking costs EUR 50 per day with in/out privileges
Policies
This property accepts credit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
Cash transactions at this property cannot exceed EUR 5000, due to national regulations. For further details, please contact the property using information in the booking confirmation.
National rating
This property has received its official star rating from the local rating authority.
Also known as
Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence
Frequently asked questions
Does Floren Hotel offer free cancellation for a full refund?
Yes, Floren Hotel does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in depending on the property's cancellation policy. Just make sure to check this property's cancellation policy for the exact terms and conditions.
Are pets allowed at Floren Hotel?
Sorry, pets aren't allowed.
Is parking offered on site at Floren Hotel?
Yes. Valet parking costs EUR 50 per day.
What are the check-in and check-out times at Floren Hotel?
Check-in start time: 3:00 PM; Check-in end time: anytime. There's a charge for early check-in (subject to availability). Check-out time is noon. Late check-out is available for a charge (subject to availability).
Are there restaurants at or near Floren Hotel?
Yes, there's an onsite restaurant.
What's the area around Floren Hotel like?
Floren Hotel is in Historic Centre of Florence, a short 3-minute walk from Unità Tram Stop and 5 minutes' walk from Cathedral of Santa Maria del Fiore.
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Floren Hotel Reviews
Reviews
9.4
Exceptional
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.8/10
Cleanliness
9.6/10
Staff & service
9.4/10
Amenities
9.6/10
Property conditions & facilities
9.4/10
Eco-friendliness
Reviews
10/10 Exceptional
Aug 23, 2025
The location is good and staffs are extremely friendly
Verified traveler
1-night trip
10/10 Exceptional
Jun 17, 2025
Incredible property. The room was beautiful, great location and the staff was wonderful.
Jeffrey
Jeffrey, 1-night trip
10/10 Exceptional
Jun 26, 2025
Very clean and comfortable with great service and a wonderful restaurant. We’ll be back next time we visit Florence.
Matthew
Matthew, 4-night trip
10/10 Exceptional
Jun 12, 2025
Great service, great rooms, and close to everything. Highly recommend.
STANLEY
STANLEY, 3-night trip
10/10 Exceptional
Sep 21, 2025
Luxury oasis at the center of Firenze
My stay at Floren was superb! From the moment you arrived you are greeted with warm smiles from the bell boys and the front desk. The hotel is pretty new and incredible taken care of, with lots of luxury touches such as marble and luxury wood wherever you look. The concierge is attentive and saved us with last minute restaurant reservations. I’d like to specially compliment Claudia, who made our stay truly memorable and seamless. The breakfast is incredible, with a buffet and a hot menu to choose from, with lots of healthy options. My only complaint is the lack of gym and a sauna at the property, but that did not at all impact my overall perception of the stay.
Cristiane M
Cristiane M, 5-night trip
8/10 Very good
May 22, 2025
Very nice place
It’s great place, rooms are on the small side but for a solo traveler that’s perfect. Breakfast is good, bathrooms very pleasant too. Everything was pretty good!
Matthew A.
Matthew A., 3-night trip
8/10 Very good
Mar 24, 2025
Nice location
Michael
Michael, 2-night trip
10/10 Exceptional
May 9, 2025
The staff were amazing! The service was top notch. Lovely rooms and breakfast was outstanding. The eggs Benedict were the best I have ever had. The location was great. Our stay couldn’t have been better.
Elizabeth
Elizabeth, 3-night trip
10/10 Exceptional
Oct 17, 2024
Great location and the staff was very nice
Curtis
Curtis, 4-night trip
10/10 Exceptional
May 19, 2025
Fabulous stuff 👌😊
michael and eva
michael and eva, 5-night trip
10/10 Exceptional
May 14, 2025
Nicely designed, though not 5-star, strong 4-star, based on room size.
Michael
Michael, 2-night trip
10/10 Exceptional
Jul 3, 2024
Excellent hotel, great location and brilliant staff.
Neelima
Neelima, 2-night trip
10/10 Exceptional
Oct 27, 2024
Excellent hotel, very helpful staff, clean & modern.
John
John, 2-night trip
10/10 Exceptional
Dec 20, 2024
Convenient to all tourist
Kathy
Kathy, 5-night trip
10/10 Exceptional
Jun 16, 2025
We really enjoyed our stay at the Floren Hotel, Florence. Great location, close to railway station, restaurants, shops. 5 mins walk to Duomo. The hotel staff were friendly and professional. The restaurant was very good and the breakfast selection was excellent with a choice of continental or cooked to order. Bedroom was clean and good size, with nice bed linen, coffee machine & kettle, efficient air con. Bathroom was great with large walk in shower. Overall we had a great time and would stay at this hotel again
Wendy
Wendy, 5-night trip
10/10 Exceptional
Dec 3, 2024
Lovely hotel. Really enjoyed our stay. The hotel is recently renovated and is in excellent condition. Great breakfast, friendly and helpful staff.
Francisco
Francisco, 2-night trip
10/10 Exceptional
Apr 20, 2025
The staff was wonderful. Beautiful room and the glass was sound-proof! We are from Indiana.
Scott
Scott, 2-night trip
10/10 Exceptional
Apr 18, 2025
The staff are friendly and welcoming. The property is well cared for. The breakfast was a great touch! The area around the hotel is quite busy because of its proximity to the train station, but it's so close to everything and makes getting to all the sites so easy. We can't wait to return!
Lisa
Lisa, 1-night trip
8/10 Very good
Jun 1, 2025
It was nice and updated but the room had an interesting smell
Jacob
Jacob, 2-night trip
10/10 Exceptional
Sep 30, 2024
I loved this hotel! The staff was amazing, the breakfast delicious and the location very convenient. I will stay here again.
Teri
Teri, 3-night trip
10/10 Exceptional
Apr 20, 2025
Nice
Mohammed
Mohammed, 4-night trip
10/10 Exceptional
Oct 14, 2024
Very nice and elegant hotel in the great location! Highly recommend!
Nataliya
Nataliya, 5-night trip
10/10 Exceptional
Oct 3, 2024
One of the best hotels we have stayed at, from the moment you arrive to after you leave the staff provides excellent service and attentive care.
Amy
Amy, 4-night trip
10/10 Exceptional
Nov 8, 2024
Best location in Florence!
Laura
Laura, 4-night trip
8/10 Very good
Mar 20, 2025
Nice hotel with friendly staff. Breakfast is exceptional. Only thing negative was noise from street. Otherwise it is beautiful hotel I would stay again