Glowing 5 star review for Comfort Hotel at Friends Arena in Stockholm. We were a group of 4 that stayed 2 nights in 2 rooms during the Taylor Swift show. It was suuuuper sold out, and still felt seamlessly organized. This hotel blew us away with their attention to detail and going the extra mile. Obviously they played TS music 24/7 - and they even had "13" temporary tattoos at check in. Taylor themed drinks, after party pizza, photo booth, a friendship bracelet trading station, and super decorated elevators & lobby. Staff was dressed up with sparkles and cowboy hats and super engaged and friendly no matter what hour of the day. They even had makeup artists there for hours before the show to help guests with finishing looks - for free!! They are also great at solving problems when things don't go perfectly. They helped us out printing a voucher for merch when we lost ours. There was a mysterious large wet spot on one bed at midnight when we came back from the concert and the front desk staffer himself brought brand new linens ASAP. Wildly allergy friendly breakfast (solid options for no dairy, no gluten, vegan etc). When I say that this place *was* the vibes for Taylor Swift, I'm not exaggerating. It absolutely made our stay easy, memorable and so fun. Thank you for a wonderful experience!!